SQL Server Live! Keynote - Big Data: Threat or Opportunity?


8:00AM - 9:00AM

Jim Walker

Jim Walker

Director of Product Marketing


Big Data is everywhere. We see it on commercials. We hear it in conversations over coffee. It is an expanding topic in the boardroom. The hype is palpable but what is real and better yet, how does it affect the status quo?

At the center of the big data discussion is Apache Hadoop, a next-generation enterprise data platform that allows you to capture, process and share the enormous amounts of new, multi-structured data that doesn’t fit into traditional systems.

Microsoft and Hortonworks have partnered to help you bridge this new world of unstructured content with the structured data we manage today. Together we bring Hadoop to the masses as an addition to your current enterprise data architecture so that you can amass net new insight without net new headache.